Advanced Writing Skills For Executives
Overview
Public Relations practitioners use writing extensively in carrying out their functions. Identifying the documents produced and used, and the skills required, as well as proceeding to acquire and sharpen them enhance the quality of documents for effective public relations. This course will provide participants the opportunity of learning how to use writing to carry out their functions, and then consider how to enhance the usage.
Who to Attend
Heads, Deputy Heads, and other staff of PR Departments of organisations, and Private PR Practitioners.
Objective
The objective of the course is to provide experienced Public Relations practitioners the platform on which to share experiences on the use of the written word in the management of the corporate images of organisations.
Outline
- Public Relations and the Written Word
- Types of Documents used in Public Relations.
- Effective speech writing.
- Use of Language, Grammar, and Word Economy.
- Editing Techniques.
- Press Briefs.
- News Bulletins.
- Feature Articles and Documentaries.
- Writing Position Papers.
- Writing for Different Media and Audiences.
- Researching for Special Writing.
- Effective Presentation Types and Skills.
- Proof-reading.
- Packaging of Documents.
- Effective Use of ICT in Writing and Presentations.
Booking Information
Location and Date:
London: 18th – 29th November
Dubai: 8th – 19th April, 2nd – 13th September
Paris (France): 15th – 26th July
Fee: $9,600(2 weeks)
$5,500(1 week
