Overview

Organisations face the challenge of having to let the world see and identify them for profitable engagements. Thus, to succeed in facing the challenge, organisations need to provide excellent products and services, and get involved in developments within their environment, in the course of which they contribute to developing the environment.  In this course, participants will be taught how to make their organisations to get responsibly and productively involved with their host environments.

Who to Attend

Heads and Other Staff of Public Relations Departments, and Private Public Relations Practitioners.

Objectives

The objectives of the course are, to:

• Enable participants to know the importance of organisations maintaining cordial relationship with the host communities.
• Introduce participants to the strategies for engaging with the host communities.
• Stimulate participants to make their organisations contribute positively to the development of their host communities.

Outline

• Overview of Branding Corporations.
• The Relationship Between Corporate Brand and Product Brand.
• Organisational Culture and Corporate Branding.
• Organisations and Corporate Social Responsibility.
• The Operating Environment.
• Reputation Management.
• Strategic Employee Relations.
• Best Practices in Community Relations.
• Stakeholder Engagement and Relationship Building.
• Building and Maintaining Brand and Corporate Positions.
• Aligning Internal Branding With External Branding.
• Corporate Responsibility Programmes.
• Crisis Management.
• Using Media Strategies.
• Press Releases and Conferences.
• Corporate Reports, Magazines, and Bulletins.
• Monitoring and Evaluation Corporate Branding.
• Trends in Corporate Branding.

Booking Information

Location and Date:

Geneva (Switzerland): 15th – 26th July

Fee: $9,600(2 weeks)             

        $5,500(1 week)

Register for the course now