Driving Innovation And Growth Using Blue Ocean Strategy
OVERVIEW
Innovation is the lifeblood of our global economy and the strategic priority for virtually every organisations around the world. This course on Blue Ocean Strategy offers participants a new perspective on strategy formulation and execution. They will immerse themselves in Blue Ocean Strategy concepts, tools and frameworks, and start to create ‘blue oceans’ of uncontested market space to help make competition irrelevant. They will also gain key insights on how these concepts complement and exceed traditional approaches to strategy.
Who to Attend
Team Leaders, Middle and Senior Staff in both private and public organisations
OBJECTIVES
At the end of this programme, participants will:
- Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts
- Learn to engage colleagues in a Blue Ocean Strategy process
- Start developing a Blue Ocean Strategy for their organisation in order to break away from the competition through ‘Value Innovation’
OUTLINE
- Understanding Blue Oceans: Concepts & Meaning
- Blue Ocean Strategies and Disruptive Innovation
- Caveats for Successful Innovation
- Utility Maps and Value Creation in the Blue Ocean
- Creating value innovation: buyer versus manufacturer
- Blue Ocean vs Red Ocean Strategy
- Significant relationship between Blue Ocean and attainment of value Innovation
- Creative Problem-Solving and Creativity Techniques
- Principles of Blue Ocean Strategy
- The Larger Challenge: Organizational Transformation
- Value innovation under the Blue Ocean Model
- Blue Ocean Strategic Approach
- Blue Ocean Versus Competitive Strategy
- Strategy Tools for a Shifting Landscape
- Blue Ocean Frameworks
- Sequence of Blue Ocean Strategy
Booking Information
Location and Date:
London: 8th – 19th April, 24th June – 5th July, 12th – 23rd August, 7th – 18th October
Dubai: 6th – 17th May, 20th – 31st May, 17th – 28th June, 15th – 26th July, 21st Oct – 1st November
Houston (Texas): 3rd – 14th June
Istanbul (Turkey): 9th – 20th September
Fee: $9,600(2 weeks)
$5,500(1 week)
